Blackland found their inspiration in the high-end watch industry. With modern technology, even cheap watches keep time remarkably well. However, any owner of a fine watch will attest that telling time isn't the only reason to buy a watch. A quality timepiece tells a story. It speaks of the attention-obsessed designers refusing to compromise. It speaks of quality materials selected not for their affordability, but for their durability. Most of all it conveys pride. Founded in 2015, it is Blackland's promise that every product they make is crafted to last a lifetime and designed to perform as well as it looks. Every Blackland product is meticulously designed in-house and made by hand-selected small manufacturers in the USA.