If you're not using Hair Pomade to slick back your hair then you're doing it all wrong. Hair Pomade is a classic men's hair product which was introduced in the 1920's and instantly favoured by dapper gents looking to hold their clean, slicked-back styles in place. Traditionally Hair Pomade would contain wax and oil to provide a strong hold with a slick, shiny finish. However, this combination of ingredients was less than ideal when it came to washing the hair and so Water-Based Pomades were born. Water-Based Pomades set out to combine all the great characteristics of an Oil-Based Pomade with the added bonus of being able to wash it out with water alone.